8 Popular Web Design Trends in 2020
As a unique mixture of graphic design and ever-evolving technology, website design is constantly changing. In their attempt to meet visitors’ expectations and improve UX, popular web design trends aim to create highly functional, visually attractive, and intuitive websites.
Since we live in an age where new websites are popping up every day, if you want to make your website stand out from the crowd, you need to keep up with well-established practices as well as the latest trends. Otherwise, your website visitors won’t stay long enough to explore all the great content you’re offering, resulting in a high bounce rate and, consequently, lower ratings.
That’s why we’ve rounded up some popular web design trends to help you live up to your visitors and search engines’ expectations.
1. Offer Dark Mode
One of the most popular trends in 2020 is offering your website visitors the option to choose a dark version. This is a good idea for practical and aesthetic reasons.
People often find it unpleasant to look at blindingly white screens at night. A dark background is more comfortable for the eyes, especially when browsing the website in dimly lit environments. Furthermore, dark mode consumes six times less power, which is great for saving some battery juice.
At the same time, it will make your design seem more vibrant, as it accentuates your colors and other design elements. Finally, it perfectly complements the bold, neon-colored dystopian schemes that will dominate 2020.
No wonder giants such as Google, Instagram, and Viber offered their users the option to switch to the dark mode design.
2. Try Hand-Drawn Design
To humanize the user experience on your website and make it seem more personal, consider switching from a polished and glossy design to hand-drawn elements.
Although sketches and doodles may seem imperfect, they can be quite charming, giving your website an authentic, fun, and inviting tone. You can also combine hand-drawn elements with photos, thus creating an exciting combination of real-world images and imagined ones.
3. Make It Interactive
Remember one of Netflix’s latest efforts, Black Mirror: Bandersnatch? The streaming company released the first interactive TV show, allowing its viewers to influence the storyline and characters, and subsequently create different outcomes.
88% of marketers claim that interactive content is a great way to outperform your competition, as it brings 2 times more conversions than static content.
Instead of merely serving content to your audience, give them a chance to participate by answering questions or performing other simple actions on your website. You can think about using quizzes, polls and surveys, different calculators, and contests tailored to fit your audience’s preferences. Interactive design can help you build loyalty, increase retention, and generate a lot of valuable customer information and feedback.
4. Use Creative Scrolling Effects
Another way to grab your visitors’ attention is by implementing non-traditional scrolling. The vertical scrolling technique might soon be a relic of the past.
You can use a horizontal scroll to spice things up and engage your audience. Place it at the top of your website, and showcase your most attractive products or content.
Another solution you can try is infinite scrolling, which is especially suitable for mobile browsing, but you need to be careful with it and first determine whether it would suit your site. One-page websites are also practical as they enable faster loading times and make it easier for visitors to consume more content and stick around longer, which is why they are a powerful SEO weapon.
5. Be Bold
Netizens have grown impatient, and most of us find it hard to focus on a single thing for a longer time. Instead of reading everything, they tend to skim through the text on a web page.
To capitalize on this trend, distinguish your crucial points and calls to action. Make them prominent by using visible fonts and striking colors. Vibrant and bright colors, combined with bold fonts and a lot of white space, will make browsing your website fun and improve user experience.
The latest trend is using these catchy and effective design elements instead of images on your website. As they load much faster, they’re perfect for mobile users.
6. Use Minimalist Design
With minimalist design, you can simplify the navigation on your website and improve its usability while still looking modern and classy. As visitors won’t have to waste their time trying to figure out how to move around your website, they will find it easier to immerse themselves and enjoy your content.
So, instead of using too much text to set the tone, opt for large-scale, high-quality photos to additionally grab the attention and communicate your idea. Throw in maxi typography and oversized menu elements to make a memorable statement and catch the eye of your target audience.
7. Go Retro
Retro vibes are quite popular in 2020, so if you’re feeling a bit nostalgic, you can step back in time and offer your visitors a real blast from the past. By borrowing inspiration from grainy B&W photos full of noise, dust, and dull colors, you can cut through the noise of modern and futuristic design.
Typically, these retro designs are a bit different from the original form, as they need to match the needs of today’s audience, which is more aesthetically-demanding and digitally-oriented. So, for a retro feel, choose an era that best matches your niche and your audience, and apply a vintage filter on your design elements.
8. Use the Latest Innovations
Advanced technologies strongly impact web design in 2020. Thanks to the rise of AI-powered chatbots, websites are more conversational than ever. As they’re available 24/7 and capable of handling numerous conversations at once in a human-like manner, you can reap the benefits of using chatbots to answer frequently asked questions, thus keeping your visitors engaged and generating more conversions.
Furthermore, voice technology and automated assistants will soon make it possible to have a conversation with the website you’re visiting, helping persons with disabilities interact with it easily.
These trends are among the ones that will be all the rage in 2020, so make sure to jump on the bandwagon and update your website design accordingly.